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Want to Learn a Bit More About Why is it so Hard to Find Joint Venture Equity for Real Estate?

Dear Entrepreneur,

Lisa's 8 x 10I’m Lisa Virkus, Founder and CEO of Find the Capital.

One of the most frequent questions we get from our clients is “Why is it so hard to find Joint Venture equity for real estate”?

There’s really five main challenges real estate professionals face when trying to locate private equity funds that provide Joint Venture equity.

  • First, it’s virtually impossible to find true Joint Venture equity funds that focus on real estate. Most of the database services out there highlighting capital sources focus on venture capital funds for start up business rather than real estate. There are a few, but the data contained in these services is usually dated and not accurate. Not being able to simply sign up for access to a database of Joint Venture equity sources forces real estate professionals to more traditional methods such as search engines.
  • This leads to the second challenge. When you use search engines the firms that come up are typically the firms that have been around for a long time. These are not the best sources of capital, especially considering the real estate crisis we just came through. The older more established funds are still trying to clean up the mistakes they made over the past ten years. The funds that are active are the startups and these rarely show up in the search engines.
  • The third challenge – when you do finally find a potential Joint Venture equity source, it’s difficult to determine whether they are truly looking for deals and what their focus is. The only thing you have to go on is their website, which is rarely up to date or accurate.
  • The fourth challenge we face is it’s virtually impossible to locate the appropriate person to submit your deal to. Originators for private equity funds are constantly changing funds. This said, once you do locate them, they rarely will return your phone call unless you are with one of the national firms.
  • Finally and probably most importantly, the fifth issue. Once you’ve get through the first four challenges and have actually found what you feel is the right source, you need to make sure they actually are the money and not just a broker representing they are the money. So many times real estate professionals fall for this trick. In an effort to get deal flow, the broker represents he or she is the capital, takes a due diligence deposit from you and once engaged, tries to shop your deal to other equity sources. When they are unsuccessful in sourcing the capital, they make up an excuse as to why your deal no longer works and you are left under contract with hard money up and no capital to close your deal.

Knowing the five challenges, we thought it would be valuable to walk you through how the private equity world actually works.

Joint Venture real estate capital runs in cycles driven off of the current real estate market, availability of capital in the conventional markets and how and where they get their funding.


Let’s Look at the Current Cycle

Real EstateWhen the real estate market collapsed in 2007 and the credit crisis came into play, an opportunity was born for private equity funds, with the goal of equity type returns, to focus their investment strategy on providing mid to high level senior bridge loans.

With conventional financing basically non-existent and the banks needing to get deals off their books quickly, private equity funds were able to focus on quick close bridge debt rather than Joint Venture equity and still achieve equity type returns to their investors without taking on equity type risk in the deal. Hence, every fund that was set up to do Joint Venture equity no longer needed to take on equity risk to achieve their target returns and simply became a bridge debt fund.

“This point in the real estate cycle virtually eliminated all true Joint Venture equity funds.”

As we have moved further into the real estate recovery, conventional credit markets have loosened and the need for a quick close has significantly reduced. True bridge debt sources are now able to leverage their portfolio bringing the rates on bridge debt down to the mid single digits. Private equity funds looking for equity type returns are no longer able to achieve this in the bridge debt world so they are now forced further up the capital stack. The same funds that were doing bridge debt are now focused on Mezzanine and Preferred equity financing to achieve their required return on investment.

As things continue to improve, these same funds that are now focused on Mezzanine and Preferred Equity will be forced back into true Joint Venture equity structures as the ability to achieve Joint Venture type returns will no longer exist in the Mezzanine and Preferred Equity world.

This whole cycle is what makes it virtually impossible to find Joint Venture equity funds focusing on real estate. If you are forced to identify and research capital sources through a website to determine if the fund is the right group to bring your deal, you will continually be mislead and fail to raise the capital you need. This is because private equity funds are constantly changing their investment focus to meet the demands of the current real estate cycle, manage fund diversification and to accommodate their own capital raise cycles. It’s impossible to keep a website up to date so their solution is to just say they do everything…

So how does a real estate professional work though these difficult challenges?

The key is database management. You need to build a long term database of contacts and constantly be updating each funds current focus. Otherwise you will just spin your Wheels continually showing deals to sources that are not putting capital out…

What can we do to help? First let’s learn a bit about us…

Since entering the capital business ten years ago, Find the Capital.com and its management have capitalized in excess of $1 billion in Real Estate Transactions.


The Reason we Were Able to do This Volume of Transactions?


Relentless Database Management!


What Can We Do to Help YOU Solve this Joint Venture Equity Problem?


We are proud to announce…

To meet the demand of OUR Followers, Find the Capital.com is now offering our users access to the database that has taken us over 10 years to build!

What makes our Database unique?

  • Unlike other Database services that randomly collect data on thousands of Private Equity Funds and commingling both Venture Capital Firms and every other imaginable Capital Source, our Database is precisely targeted to just the most active Joint Venture Equity Funds focusing specifically on Real Estate.
  • We constantly screen and manage our database and limit it to just the Top 200 Most Active Joint Venture Equity Sources focused on closing deals in Real Estate.
  • Our database is relentlessly scrubbed to make sure we have all the most up to date information on our Capital Sources.

  • We literally make contact with every participant each month to understand how their investment focus is changing and what types of deals they are actually closing.

It’s important to note that raising over $1 billion in capital for our clients, we have provided significant deal flow to these JV sources.

Why is this Important?

This puts us in the position of power as the JV equity sources in our database know that we limit our database to just The Top 200 Participants closing deals.

If they are not consistently closing deals and constantly communicating with us, they will loose their spot in our database and will be replaced by the next fund who is more than anxious to put their money to work.

To qualify for a spot in our database, the Capital Source needs to meet Five strict criteria….

  • First and probably most important, they need to actually be a Direct Capital Source and have Full Discretion over their capital. We simply do not tolerate anything less than a Direct Capital Source…
  • Second, they need to be able to prove they are actually putting the capital out and closing deals. They are no good to us if they are not actually putting the capital out…
  • Third, they need to consistently update us on their current investment focus. Unless we have consistent updates, the database simply becomes nothing more than a phone book…
  • Fourth, they need to have a solid reputation of not “re-trading” people and be able to produce references supporting this. We only work with the most highly respected funding sources industry…
  • And Finally Fifth, and probably just as important as the First, they need to be responsive and react quickly when deals are forwarded to them. They need to want to put the capital out, not just waste our time…

Let’s Talk About What You Get Within Our Database…

You get a Select Database of Highly Active Joint Venture Equity Sources including…

  • Their Company Name and link to their Website allowing you to quickly research their company.
  • You then get the Contact Information for the individual responsible for putting the capital out, including their direct dial line and email address so you can stop spinning your wheels and Know Who to Call…
  • Each Capital Source contains up to date information on the funds minimum, maximum and target investment allowing you to quickly filter the list for deal size…
  • And most importantly you get a detailed overview of what their current investment focus is and what deals they are actually closing

Whether its ground up development, office, multifamily, raw land, a mid-west geographical focus, etc. you will know exactly what they are looking for.

So you can stop wasting time and focus on sending the right deals to the right sources.

How do we deliver you the Database?

To give you the perfect platform, we’ve not set our database up on some complicated database software program that needs to be accessed over the internet.

We are delivering our database in a simple to use Excel Spreadsheet.

Why is this important?

This provides you the most flexibility in how you manage your data.

Rather than subscribing to a database service that does not work with your existing contact management system, we provide you our data in a format that can quickly be uploaded into your contact management system, such as Microsoft Outlook, or you can simply use it as an easy to use spreadsheet.

Either way, it’s very simple to use and provides you exactly what you need – Access to accurate data on true JV equity sources focused specifically on Real Estate that are ACTUALLY CLOSING DEALS.

Now your probably wondering how much we are charging for this service?

We did extensive market research and determined we could be charging upwards of $3,000…

We thought this was outrageous, so we considered charging half of what the market charges, say $1,500?

My partners and I still thought this was too much…

If we are truly trying to give our followers the tools and resources they need to grow their empire, we need to make it affordable for everyone.

So as part of our launch of this great Joint Venture Equity service, we are going to offer this database for a one-time payment of just…?


(Limited to the first 1,000 subscribers.)

We welcome you to Take Advantage of this great offer by simply click the download button below.

You will instantly be taken to Bluesnap, the industries leading internet market place, to process your order safely and accurately.

Once your order is complete you will be directed to a link that will immediately download our…


Ultimate Real Estate Joint Venture Equity Investor Database


Make sure to take advantage of this one time offer… Once the 1,000 copies are sold we are required to raise our prices.


So gain Immediate Access to…

Something that will truly take your business to the next level!

Simply click the download button below and find the capital you need!

Download Now

Just $97 (Limited to the first 1,000 subscribers.)

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Visit www.findthecapital.com to learn more about our resources!

Please feel free to email us at info@findthecapital.com with any questions.

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